I started working with the Pop Products team back in April 2017. I was initially brought on in a community role, to drive interest in the company’s flagship product “The popstick”.
Setbacks with the product meant the product design was changing constantly and community building took a back seat. Instead, I spent a great deal of time creating marketing assets for potential complimentary projects, while sharing third-party and user-generated content on social media.
In early December 2017, I put together and managed the brand’s Shopify store and signup pages, including manning Intercom as a customer service channel. Manufacturing delays around mid-December caused the initial project to be abandoned subject to a product design overhaul.